Location
Role
Project Type
Link
London, Ontario
Shopify Developer,
Paid Media Creator,
Content Strategist
E-commerce Development,
Digital Advertising,
Brand Strategy
Minerva Resin
Shopify Build & Full-Funnel Ad Campaigns
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What I Did
I worked with Minerva Resin, a Canadian brand that handcrafts custom resin dice for tabletop games like Dungeons & Dragons. My role involved building their Shopify store from the ground up, designing a clean and intuitive user experience, and helping shape their brand identity online. I also created and launched ad campaigns across Google, Meta, and TikTok. Developing visuals, writing copy, and targeting the TTRPG audience in Ontario. This project gave me the chance to apply both creative and strategic skills in a real-world setting, working hands-on with e-commerce, digital ads, and brand storytelling.
Google Ads Campaign Strategy
Helped build and refine Google Ads campaigns using keyword targeting and headline optimization to drive high-intent traffic at a low CPC.
Ad Creation & Campaign Management
Designed and produced ad creatives tailored for each platform — from storytelling-style TikTok videos to scroll-stopping Meta product ads. Personally launched and managed the ad sets, targeting TTRPG and DnD communities in Ontario.
Content Marketing & SEO
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Created a content calendar
Results
CTR of 13.63% on Google Ads with strong keyword alignment
Meta CTR of 2.01% with low CPC at $0.33
TikTok reach over 330K impressions, driving brand exposure among younger audiences
Optimized UX and storytelling led to improved engagement and longer on-site sessions