Strategic timing focused on planting season spikes in search interest

Laid groundwork for future influencer campaigns with structured deliverables & KPIs

Google Ads CTR of 15.15%

— well above average, with strong keyword match and copy

Reusable Content Templates built for easy rollout

What I Did

Google Ads Campaign Setup

Researched and selected high-intent keywords, wrote ad copy, and designed a campaign focused on awareness achieving a CTR of 15.15%.

How-To Video &
Guide for Google Ads

Created a walkthrough video and companion guide to support future in-house ad management and reduce onboarding time for new staff.

Content Strategy &
Social Media Calendar

Built a 30-day content calendar using Canva and ChatGPT, organized by themes (educational, inspirational, promotional), with templates for ongoing reuse.

Target Market Research

Analyzed UTRCA’s audience based on demographics, behavior, and motivations. Developed personas including farmers, landowners, and eco-conscious residents across the Upper Thames watershed.

Influencer Strategy Planning

Identified potential local influencers and organizations (like Ontario Nature, Adventures with the Hills) to amplify program messaging through partnerships and social collaborations.

Project Overview

The UTRCA runs a Tree Planting Program across southwestern Ontario, supporting landowners in reforesting their land through seedlings and large stock trees. Our goal was to improve public awareness, increase inquiries ahead of planting season, and promote the program’s environmental impact.As part of Village Creative, I worked on building a comprehensive digital marketing plan tailored to the program’s unique audience — rural landowners motivated by sustainability, grants, and conservation.

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